Sony Playstation.
Sony's 'Freedom' campaign used their back catalogue and new release games for their Freedom themes: Free to Party, Free to Speed, Free to Fight and Free to Move. The images included my friends dad, Bernard, almost lost in the urban camoflage of his living room and a ballpoint pen illustration of kittens, baby deer and bunnies for the 'Free To Fight' campaign. Plus the title page shot in a local Indian restaurant and a homage to cheesy mens aftershave adverts.
Client: Sony.
Agency: LOVE.